Bridgetown, BARBADOS; February 22, 2023: Invest Barbados has recruited a new Investment Executive for the Canadian business market.
Lynda Arsenault, a 25-year veteran of the Canadian public and private sectors, who focuses on facilitating and securing foreign direct investment (FDI) and working with special economic zones and development agencies, has joined the national investment promotion entity and was introduced to local stakeholders last week during a visit to Barbados.
In welcoming Arsenault to the Invest Barbados team, Chief Executive Officer (CEO) Kaye-Anne Greenidge said the new appointment was another signal of the island’s strategic focus on further cementing its place as a high-calibre market for investment, and a well-regulated, global business jurisdiction.
“Lynda was well received, has hit the ground running and has been at work, bringing fresh energy and insights to further our investment promotion drive in the Canadian market,” said Greenidge.
“Our focus on the Canadian market is very intentional. Despite Barbados’ long-standing and extremely strong relationship with Canada and its corporates, at Invest Barbados our team takes nothing for granted. We are constantly liaising with our partners, responding to their needs, and examining areas of cooperation, as well as business and legislative enhancements that work to maintain our standing as a premier global business domicile,” Greenidge stressed.
Canadian direct investment in Barbados in 2021 totaled CAN $45.1 billion, according to statistics from the Canadian government, placing the island among the top six in the world for overseas Canadian investment.

CEO Greenidge also noted that Arsenault has a niche for the Outsourcing Sector – a sector that brings both foreign direct investment and job creation – and as such Barbados’ positioning as the Caribbean’s next premier destination for BPOs has strengthened.
In 2016, Arsenault launched her own consulting practice and joined forces with advisory partners including Rainmaker Global Market Access, Ryan Strategic Advisory, Genesis Global Business Services, and FDI Business Diplomacy – all of which focused on helping international promotion agencies attract FDI into their regions.
The new Invest Barbados executive is deemed an influencer in business spheres. She sits on the Regional Board of The American Chamber of Commerce in Canada and is a member of The Council of American States in Canada. Arsenault holds a master’s degree in E-Commerce from Dalhousie University and an undergraduate degree from Saint Mary’s University. She has also obtained the designation – Certified International Trade Professional CITP©/FIBP© through the Forum for International Trade Training.
Invest Barbados is the economic development agency of the Government of Barbados. It is tasked, among other things, with promoting investment and landing sustainable FDI for the island. (PR)
CAPTION: Lynda Arsenault