The United Nations Conference on Trade and Development (UNCTAD) announced [on April 9] its landmark rebranding as “UN Trade and Development“, commemorating its 60th anniversary this year.

This strategic move underscores the organization’s commitment to greater impact with a new, clearer visual identity aiming to better reflect its work and values aiming to amplify its global voice on behalf of developing countries.

Charting a new course

Under the leadership of Secretary-General Rebeca Grynspan, the organization has been adapting to a rapidly changing global trade landscape impacted by the COVID-19 pandemic, geopolitical tensions and climate change, with initiatives that enhance the organization’s capacity to rapidly analyze new challenges and support efforts in developing nations.

The rebranding marks a pivotal moment. It’s the first-ever comprehensive review of UNCTAD’s global communication footprint and a bold forward-looking strategy to communicate its work and values.

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Source: UN Trade and Development